Name the leaders and their responsibilities and roles. Subheadings: Form of Ownership Management team and Roles Organizational Structure personnel Plan, including freight agents Legal Process Agents and States of Operation Corporate legal Representative. . Financial Management This is the numbers-crunching part of every freight broker business planand the least liked by most. However, this is one of the chief areas that potential investors and bank loan managers will be looking at closely. Theyll want to see your freight brokerage firms financial viability and the bottom line projections. If youre just starting your business, show an estimate of your start up costs, and the projected figures for the next years operations using the following: balance sheet, income statement and cash flow statement. If your brokering firms been around for a while and youre looking for new investors or a bank loan, highlight the following reports from essay your last three years of operations: balance sheets and income statements.
Describe the forms of marketing youll use—advertising, web strategy, sales plans, promotions, public relations efforts, and the like. More importantly, get into detail on who your market is, how youll reach it, and how youll sell your services competitively. Theres also a subsection on forming strategic alliances—the people and companies youll be working with to find new and serve old customers. Describe also your networking efforts—how, when and where. Subheadings: Market Description Service demand Marketing Strategy Promotions Strategy sales Strategy web and Internet Marketing Strategy Strategic Alliances. . Organization and Management your freight brokerage firm will need to define work flows, record keeping, billing and accountingbasically the operational flow of your business. Outline business routines as well as the legalities of your business.
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Critical needs of Perceived or Existing Market. Target Market, customer Persona, market Share, business competitive intelligence. Main Competitor Profiles,. . Description of Services, freight brokering is basically a service-oriented business and there are many ways you can differentiate yours from the rest of the competition. After reading this part, your potential investor should have a firm understanding of why youre in this business, the range of services youll offer, and your competitive edge. Subheadings: Description of Services. Pricing Strategy, competitive edge,.
Strategic Direction, this is where you do the. You study your freight brokerage firms strengths, weaknesses, opportunities and threats in the context of the market your targeting, the industry youre moving in, and the bigger economy in general. It may also include new service segments youll be offering in the future (say, in five years time) and business goals that youd like to tackle down the line (for example, turning the business into a franchise). Some would include this section in either market assessment or in products and services, but others choose to separate it as it allows them to drill down on the freight brokerages success factors. Subheadings: Strengths of the Freight Brokerage firm weaknesses Opportunities in the marketplace Threats New Services Future business goals/Objectives. . Marketing and Sales Strategy This section of the freight broker business plan discusses the ways and means to promote and grow your business.
Company vision, business goals and Objectives, a brief History of the business. List of key company Principals,. . Definition of the market, defining your market is perhaps one of the more important parts of the freight broker business plan youll have to deal with. It involves deciding on your market niche, getting to know your customers, and the potential reach of your freight brokerage so take your time. Some of the questions you will need to answer include: What is the industry you operate in and its prospects?
What is the scope of your freight brokerage business and what is the potential market share for it? What are the market segments youll be targeting? What are the customer needs and problems that youll be addressing? Who are your target customers? Who are your main competitors? Subheadings: Business Industry and Outlook.
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But dont let its short length fool you. Most of the writing time, its the make or break portion of your presentation when youre looking for investors or applying for a loan. Its usually what busy executives scan first. Their decision to invest could depend on the strength of the Executive summary. Business needed Description and Vision, starting with this section, you get into the details of your freight brokerage business. Here, anyone reading the plan will get a firm grasp of what the business is all about and what it represents. Your insights on the companys growth and potential also goes here.
It gives you a detailed view of the opportunities and risks that come with operating a property brokerage firm. Also, with a good business plan, you break down management into bite-sized, doable pieces. It goes without saying that the investors and bank managers youre approaching for a loan/investment will need to see one, too. Theyd want to know if theyll get a return on their investment and when. Use the following business plan template thats tailored for freight brokers. Executive summary, this section of the freight broker business plan is the last and part youll ever write. It sketches a birds eye view of what your company is all about—what you do, why, and how youll achieve success. Its usually two pages long and contains a summary of all the points covered in detail in the following sections.
broker training school will teach you how to craft your own, the most important thing you can do before hanging your business sign out the door is to prepare a business plan. Why should freight brokers bother with a business plan? After all, brokering is just a matter of finding shippers and carriers and matching up the two, right? In a manner of speaking, yes, but if you want to succeed at it, youll have to plan for. A good freight broker business plan will help you determine if setting up your own brokerage is a viable idea or not.
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