This ones easy; we simply agree to count the total sales from the event and see if they have contributed to a 10 increase. Our role is to provide the unique marketing initiatives to help make this figure a reality. Quantitative examples: Facebook fan numbers increase by needed 2000 over a 6 month period Subscriptions to the customer loyalty program increase by unique visits to the sponsors website from an online competition The more difficult marketing objectives to measure are qualitative or intangible. This includes customer satisfaction levels, customer loyalty and brand perception amongst women etc. So how do we measure them? By measuring the side-effects and indirect outcomes. For example, did the number of complaints from customers decrease during the period? Has the of customer referrals increased?
Fundamentally, all marketing objectives are focused on generating more sales and protecting or improving the advantages sponsors bottom line. By delivering a sponsorship proposal too early youre indicating that the process is about you, what you want and what you assume the sponsor wants. If you take the time to establish the sponsors marketing objectives, youre indicating that its about them, what they want and how they can use your unique marketing initiatives to reach their objectives. Example marketing objectives: Increase revenue by 10 in south Eastern region through onsite sales Increase customer loyalty and repeat sales through social media marketing Increase brand awareness amongst 25 to 35 year old females Its your responsibility to establish these marketing objectives with the sponsor. Once you know what these objectives are you can: Agree on how to measure success Define the value of the sponsorship Provide unique marketing initiatives the sponsor will leverage to meet the objectives Step 6 Agree on how you will measure sponsorship success The success. Note were talking about degrees of success. Ultimately, its the sponsors responsibility to leverage your unique marketing initiatives effectively. For example, you cant be expected to help deliver 500 additional customers if head office just fired half the sales team. In the previous example, we had an objective to increase revenue by 10 in south Eastern region through onsite sales.
Word of mouth referrals are by far the most effective but are also the most time consuming. Choose activities you enjoy and build natural relationships with people; and as a side-effect you may just get your foot in the door with a major sponsor. Step 4 develop a trusting relationship with the sponsor having connected with the sponsorship decision maker its your job to develop a relationship where they can trust you and minimise any perceived risks. This process will be longer or shorter based on how you connected with the sponsor initially; longer from a cold call and shorter by a word of mouth referral. Tips for developing trust: Dont go the hard sell Listen to what they have to say demonstrate youve done the research make good use of your established brand to reinforce your professionalism Provide referrals and testimonials when asked (note: dont burn your bridges) Prepare marketing. This is the point where a majority of sponsorship proposals fail. Too often sponsorship seekers prepare a proposal without ever working directly with the sponsor to determine their objectives. How can you possibly know what they want or need without ever asking?
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This comes about folio from natural networking and building relationships based on trust and mutual interests. At the end of the day its not all about business or a means to an end. Its about genuine interaction and real relationships. Think about all the things you enjoy doing and the places where you can meet with these facilitators and leaders. Do you enjoy golf for instance?
Plenty of mutually beneficial relationships are built over a few rounds and a couple of beers. What about becoming a member of your beloved football team? A shared passion with your fellow members builds instant rapport. How about volunteering some of your time to help out a not-for-profit organisation? You can create some great connections with other volunteers.
If youve piqued their interest youll have a much better chance of building a relationship with the person who can say yes to your sponsorship proposal. Sponsorship websites, next cab off the rank is sponsorship websites including. These websites facilitate the connection between sponsors and sponsorship seekers. As a sponsorship seeker you add your property to the system which sponsors can then review and contact you to discuss the opportunity in more detail. You can also approach sponsors directly with a proposal suited to their documented marketing objectives. These systems also double as research tools and effective ways to help build your brand online through social networking with sponsorship professionals and brand managers.
Networking with your potential sponsors, good old fashioned networking. Its a great way to build your business and is equally effective when seeking sponsorship. Networking in this instance is all about making direct connections with your prospective sponsors. If youve done the research it shouldnt be too difficult to find appropriate networking opportunities. For example: Local, national and international chambers of commerce. Peak industry bodies, industry associations, sporting associations, university alumni. Conferences, trade shows, networking groups, online networking specifically, linkedIn. Local government workshops, word of mouth referrals, the holy grail of sponsorship proposal success; a sponsors trusted advisor refers you directly as a sponsorship opportunity worth investigating. First youve got to develop relationships with the facilitators and leaders within your field of endeavor or niche; people who have established connections with the upper management and marketing departments of your prospective sponsors.
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Here are a couple of mine: The whole box and dice send one of those executive toys with a note that says looking for unique ways to market your business? Were the whole box and dice. A t-shirt essay with youve been KOd printed on the front including a note that says Partner with ko racing a winning team. (Disclaimer: my ideas may be neither clever nor effective.). Obviously this option is more expensive than cold calling alone. Limit your lumpy mail to say your top 10 hot hazlitt sponsorship prospects. Make sure you follow-up with a call a few days later.
Cold calling, cold calling is the least effective method to contact a sponsor but it also requires the least investment on essay your part. If you dont know the sponsor at all this is one of the few options at your disposal. The aim is to develop some rapport with the sponsor so you can shift from the cold call to a position where they will discuss their objectives. Heres a great way to cold call a potential sponsor. Lumpy mail and follow-up, during the research process, if youve highlighted a number sponsors who are a really good fit with what you have to offer, sending some lumpy mail first may be more effective than cold calling alone. With electronic communications and email the norm these days, its fun to receive a package in the mail thats not junk or a bill. And when its lumpy, theres an extra incentive to open it and find out whats inside. It also demonstrates that youve been doing your research and have a knack for unique marketing initiatives. So what clever lumpy mail ideas can you think of?
confident that you will be entirely satisfied with our grant proposal writing services that we back all of our services up with our customer satisfaction guarantee. First, we will provide you with complimentary rewrites if there is something not perfect with your grant proposal. If you are still not happy, we will offer you a full refund of the cost of your grant proposal, we are that confident in the skills of our writers. Step 3 contact the person who can say yes to your sponsorship proposal. With a list of compatible sponsors its time to contact the person who can say yes to your sponsorship proposal. Lots of people can say no and only a very few can say yes. Its in your best interests to go straight to the source and not waste your time with people who dont have the authority to approve your proposal. Listed below are some of the techniques you can use to reach the right person, ordered by effectiveness and how well you already know the sponsor.
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