Skim off any foam from the top. Meanwhile, soak the rice: plan place rice in a bowl, cover with boiling water and stir. Let sit for 10 minutes, drain well and set aside. When chicken is finished, remove pot from heat. With a slotted spoon, remove chicken pieces and set aside. Remove liquid from the pot and reserve 5 cups. (Discard any excess.) season the liquid with 1 teaspoons salt or to taste.
In a large cooking pot, heat the 2 t oil over medium heat. Add onion and sauté for 5 minutes until translucent. Add chicken pieces and cook over medium-high heat for 5-8 minutes, turning once or twice. The chicken pieces will be browned slightly and partially cooked. Cover chicken with water, approximately 6 cups. Lower heat and cover. Simmer for 12 minutes (longer business if using larger pieces).
Ingredients 1 large head of cauliflower, cut in flowerets, washed and dried well cup 2 T canola oil 1 large white onion, chopped, chicken pieces, approx 15 legs thighs, skin removed and cleaned 3 cups long-grain rice, salt to taste. Parsley, finely chopped (optional garnish almond slivers, toasted (optional garnish yogurt, served on the side. Method, begin by browning the cauliflower. Drizzle some of the cup oil onto a large baking sheet. Toss the cauliflower with the remaining oil to coat evenly. Spread cauliflower on the baking sheet in a single layer. Bake cauliflower in a pre-heated hot oven, 400 F/200 C (gas mark 6) for 10 -12 minutes until golden brown on the bottom. Turn and bake for another 10-12 minutes. Drain on paper towel.
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Maqluba, which means upside-down in Arabic. This main dish has countless variations in ingredients, measurements and technique. The basic method is this: a large cooking pot is layered with meat or chicken, vegetables and rice; its cooked on the stove and flipped upside-down onto a large platter and served gujarati with yogurt on the side. I first learned to make, maqluba from my palestinian mother-in-law, but I have gradually adjusted the dish over the years. At our home, maqluba is always made with chicken and cauliflower.
Others prefer lamb or eggplant. The vegetables are traditionally fried. However, i prefer to brown the cauliflower in the oven. Any chicken pieces can be used, but I have found that thigh and leg pieces cook evenly and serve up nicely. Below is my recipe: Maqluba, serves 6-8.
People dont love advertising. At best, they tolerate it, and at worse, despise. When you have an advertising model, youre not selling people something they love. Youre selling them to advertisers, which puts you in an adversarial position to the audience. Plus, youre polluting the experience of consuming the content that attracted them to you in the first place.
Google is the greatest advertising engine ever devised, because its the new Yellow Pages on steroids. When in search mode, people are happy to see highly relevant advertising. People still might not love it, but at least they dont hate. The problem is, youre not google. Why not make stuff people love? Brian Clark is Editor-in-Chief of Entreproducer, a multimedia email publication exploring the business of independent digital media. Get more related content on Twitter. Every palestinian family has their own way of preparing.
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Media organizations need to adopt a multi-revenue business model, or what I call. The thing is, you can start your company by selling products, services, or events, and make more money without make needing all that traffic. Even if you hit motherlode traffic, youll restaurant end up needing the heinz 57 approach — so start thinking about it now. People dont love advertising, i dont know about you, but what I love about business is making stuff people love. When people are excited about the things you create and the service you provide, its a bigger rush than the money. Take apple, for example. People love apple products. They stand in line to spend hundreds or thousands of dollars on Apple stuff. They wait by the front door for the new ipad to arrive.
Even among truly high traffic sites, advertising rarely stays the primary profit center. Advertising revenue can cover expenses and turn a profit if you have a ton of traffic, but what next? Take the tech blogging world. Sites like techCrunch and Mashable get ridiculous amounts of traffic (well, techCrunch used to ). And they both got into the conference business as fast as they could, because thats how you boost profits by selling seats at an event, not with more eyeballs on pages. Tom Foremski spells out the real peril of page view journalism in one paragraph: The dirty little secret of journalisms focus on page views is that the value of each page view is decreasing, because the value of online advertising is decreasing. This means its a strategy that will likely lead to failure.stanford
sells products or services. As an entrepreneur, you want to maximize profits while minimizing expended resources, which means advertising will be an illogical choice in most cases. Im sure someone will tell me in the comments that theyre making plenty of money from less traffic. In response, id ask you to define plenty. Id rather focus on making lots of money, rather than worrying about generating lots of traffic to make less. Advertising is Less Profitable, so, after 6 years, copyblogger is right at the million-page-view per month point. If we had an advertising model, we would have made about 20 times less revenue last year in comparison to the model we have, which is selling software and training. And if we added advertising now, wed be sending people away from our own products and services.
I attribute it to a marginal writing revenue model. Online advertising has grown by leaps and bounds since its collapse at the dot-com implosion. And yet its still not the best way to monetize content and run an online business in 2012. You need Lots of Traffic. A general rule of thumb is that youll need a million monthly page views before online advertising will begin to pay off. Youll need more in highly general niches (like celebrity and less in highly specialized ones where advertisers will pay a premium to reach certain people (like mesothelioma). Regardless, you need a lot of traffic.
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